TikTok and TikTok for Business are the world’s most wild social media platforms presenting businesses with lots of great opportunities to become a trailblazer. Thre are some top TikTok trends for businesses that will serve as a guide to better marketing strategies and win the attention of audiences. There’s no substitute for rolling up your sleeves and trying TikTok marketing out for yourself. So if you haven’t downloaded the app yet, do so, and let’s get started. These TikTok trends can help users to know what is happening around the world. Also, showing what is the most popular thing happening right now. Thus, making videos with these trends will bring a large volume of traffic to your brand page.
1. The Use of Branded Hashtag Challenge
Having viral potential, branded hashtag challenges are an excellent TikTok marketing strategy because they create fun experiences for followers. They also engage followers in a highly effective way. TikTok hashtags will help your content get discovered via search and help the TikTok algorithm identify what kind of topics you’re covering. These TikTok trends for business occur when a company creates a hashtag and asks followers to submit videos that are related to that hashtag and that feature the hashtag. This strategy has been effective because they have the potential to attract a lot of attention and go viral. It is also effective because it can help draw people to your brand who may not have even heard of your brand.
2. Trending Sounds
Trending sounds refer to any specific audio that’s being used many times over by other creators in their videos, essentially, it’s a sound that has gone viral. TikTok has an extensive library of songs and sounds you can use to accompany your videos. Sound is just as important as your visuals when it comes to creating videos. But you can also create your sound that other users can add to their videos. The best way to ensure the trendiness of a sound is to go to the sound’s page and look at the most recent videos. As a business that wants to advertise its products or services on TikTok, it is best to include sounds that match the vibe of your video and consider timing your actions to match the beat of the sound you choose.
3. Allowing Duets
Duets happen when a brand creates a video and then lets other TikTok users duet that video with a side-by-side video. These two videos played simultaneously on a split-screen. It is a successful and unique TikTok trend for business marketing approach. It is a strong marketing trend because it allows brands to showcase their products in a way that feels organic and fun to follow. Your followers will have the opportunity to participate in something with the brand instead of just getting shown ads. This can help followers to build much stronger connections with the brand, in return increasing customer loyalty.
4. Satisfying Videos/ Reviews & Testimonials
As with most TikTok trends, brands are adapting to include text from a direct message (DM). And many businesses are using overlaying testimonials and product reviews to piggyback this content style. Creating and posting videos of clients’ reviews and testimonials are a great way to make followers trust your brand more. So whether it’s soap cutting, cake icing, or more, there is something super beneficial and satisfying about this kind of content.
5. Replying to Old Comment by Creating a New TikTok Video
As a business on TikTok, after posting a video concerning a particular product or service, an audience may request you to explain how to use this product or service. The best way to do this is by replying to the comment with a video. It is a simple way to create an ongoing dialogue with your followers and it allows anyone who views your video separately to see what you’re responding to. Establishing a reputation for replying to comments will only increase the number of comments you get on each TikTok, leading to more comments, more views, likes, and followers.
6. Posting Aspirational Content
To be in line with TikTok trends, start posting real, raw, inspirational content because it attracts audience attention. You could find your brand’s success just by sharing its stories and walking audiences through the timeline of how your business got to this level. Put your focus on the emotions and not the needs, by doing so you will expand brand reach by tapping into relatable, emotion-driven experiences. Tiktok is an app where three out of four people express themselves freely, making it the perfect place to share some life stories, life experiences, business experiences, and/or a talk through obstacles. Note that it doesn’t have to be all about the history of a brand.
7. Influencer Marketing
Every brand that has a solid TikTok presence started by going through an experimental phase and using the platform to engage with hard-to-reach but valuable demographics. Use influencers to promote your product or services and gain exclusive access to audiences that are already warmed up without having to do all the work. Hiring a digital marketing agency that has a great influencers list will be a very time and money saving approach.
TikTok content is designed to be lightning-fast and user-controlled. Instead of pushing a specific brand message and expecting certain types of engagement, a successful TikTok campaign may include users taking your idea, hashtag, or filter and running with it. For small businesses without large budgets, a wise approach is to hire TikTok creators that aren’t extremely famous yet, but that a brand’s niche community loves.
8. TikTok Trends: 3D Photo
Capcut 3D trend is the way forward. On TikTok, you can transform your photos into 3D by moving photos that bounce off the page with the help of the app called CapCut. These 3D photo trends are circulating over TikTok and it is fair to admit that it has added a whole new dimension to a modest camera picture. TikTokers are turning their images into awesome 3D montages in this popular TikTok trend and in return capturing the audience’s attention. As a business, you can use this app to your advantage, use it to present quality images and videos to the audience. And as a photographer or video-makers, it is an excellent way to showcase your work coming to life.
Since the launch of TikTok in 2016, this app has continued to have massive growth. So to keep your TikTok business account active and engaging, endeavour to incorporate these TikTok trends into your marketing strategy. Remember, you don’t have to do every trend that shows up on the Discover page. What you need to do is to choose trends that you have ideas for, can align with your brand, and are fun. Also, know that no rule says that you can only do a trend once. If your first video doesn’t perform as well as you’d hoped, try another version.