In the world of marketing, digital marketing is the most rapidly changing area. In essence, it is essential that you’re always up to date on the latest digital marketing trends if you want to stay competitive in the marketplace.

Here are 3 great digital marketing trends to be aware of in 2022.

1. Social Media

There are no two ways about this! In this day and age, if your digital marketing plans don’t involve social media, you’re missing out on a whole lot. In a world where most people literally make their phones their second home, social media is the bedroom, kitchen, and sitting room.

If you’re new to the whole social media biz then you definitely want to start with Facebook since, according to statistics, Facebook continues to dominate the social media world. Other social media platforms that you should consider include Twitter, LinkedIn and Instagram, depending on the demographics you’re looking for. Make sure to use all the features offered by the platforms (Stories, Live, AR filters, etc.)

Regardless of who you’re trying to reach, it’s almost a guarantee they’ll use some form of social media, so your content marketing plan should make the most of these platforms. If after a while you have social media accounts across different platforms, you can use social media schedulers to help you plan the posts.

2. Video Marketing

Research has helped to prove the value of video marketing in our world today. A report conducted by Animoto has shown that 64% of consumers follow through on a purchase after watching a branded video on Facebook. More so, videos are predicted to continue to rise to account for 82% of global internet traffic by 2022. Another research from Aberdeen has also noted that marketers who use video increase their revenue 49% faster than those who don’t.

When you’re using videos to market your company, you want to:

  • Be engaging and unique
  • Be mobile-friendly
  • Stick to a regular, optimized upload schedule

Video marketing is definitely one of the big guns amongst other digital marketing trends out there. What’s even more amazing is that you don’t really need a lot to start off.

3. Chatbots

One of the best ways to make sure you keep converting potential customers to real customers and maintaining these real customers is by making sure that you have engagements with them. Customers want to feel valued and one of the ways you can show how much you value them is by answering the questions they have as quickly as you can. You can use chatbots for personalizing and increasing customer engagement.

A quality chatbot can answer open-ended questions and use natural language processing (NLP) and machine learning to find the best responses to frequently asked questions. Chatbots also maintain a standard level of customer service — never impatient, always friendly.

Working with the right digital marketing agency is the best way to ensure that your business is up to date with all digital marketing trends. Call us today to start creating a winning digital marketing strategy together!