People are looking for the fastest way to have access to a wide range of products and services without leaving the comfort of their homes/offices, and an eCommerce website makes all these much more effortless. There has been a lot of ongoing digitalisation of modern life, and online stores have become part of the global trend. An eCommerce website allows your brand to employ a wide range of marketing and sales techniques to give potential clients the reasons to stay on your site and purchase your products/services. Online stores are in different forms, from social selling on Facebook to online auctions like eBay to your branded eCommerce website.
7 Benefits of an Ecommerce Website
1. Low Start-Up & Operation Cost
The first initial stages might be daunting but once in operation, everything becomes so easy. With online sales, the whole system for your business is automated. This means you will save on staff, salaries, and other business expenses such as electricity, rent and transportation costs. And also, the cost of launching your website is mostly reserved for web hosting, domain name, web design, and logo design, and all of this comes at a relatively low cost. So basically, all your brands need are great ideas, quality products, and a well-designed website that can captivate the attention of potential customers.
2. Operate Your Business From Any Location
The second benefit of an electronic commerce website is that it can be managed from any location on the map. It has no geographical limitations. All you need is approaching messages, an internet connection and telephones. This marketing method acts like a salesperson who works for you 24/7. Stores are open round the clock, always ready to sell to clients worldwide. Ecommerce websites are valuable and have the power to boost your brand.
3. Search Engine Optimisation Visibility
Ecommerce sites allow you to tap into massive search engine traffic potential. A well-designed internet shop website helps you understand your customers, their demographics like age groups, their locations, and how they found your business. With such information, you would be able to develop high-quality contents that meet their needs and will rank your brand better on the search engine. A well designed and optimised website will increase your brand’s visibility and drive real traffic. Allocating time to implement search engine optimisation of your e-commerce website builds high visibility for your brand. Making it easier for visitors to find your product/services when shopping online. And it also makes it effortless for them to make purchases.
4. Simplified Scaling & Inventory Management
Online business websites are compelling and allow you to figure out which items are selling effectively to ensure it stays high. It also makes it easier to scale your business, handle inventory management, and adjust the offering based on how your business is doing overall. As your sales increase, you can then diversify your product range and scale up your business with little operating costs, in the end enhancing your profit margins.
5. Easier to get Data
Another benefit of owning an eCommerce website is having the opportunity to gather a massive amount of data that can be very useful to your brand. This is because people are generally more comfortable providing their email address, phone number, and other personal information to an eCommerce website compared to physical retailers. This information is used to track your customers’ behaviour and their interaction. Use it to get in touch with your clients, offer personalised product recommendations, improve the clients’ shopping experience, and retarget potential clients with shoppable ads. And at the end of the day, you could be able to identify the most popular purchased products/services and allocate more time to them and maybe discontinue products or services that are not in high demand.
6. Have Control Over Brand Messaging & Affordable Advertising
Owning an eCommerce store means you can customise your website to enhance the online shopping experience. Your website is an excellent way to tell your brand’s story, build your reputation and be the best marketing tool you’ll ever have. It is much more affordable to advertise online than a traditional advertisement. Here you can set up Google AdWords for Pay Per Click (PPC) advertising, incorporate blog posts into your content marketing strategy, and make use of social media and email marketing. As the use of social media marketing grows over time, audiences are one click away from your website.
7. Get Feedback and Reviews from Clients
At most, 89% of the audience slide through a company’s review before purchasing a product or service. Meaning, displaying the opinions of your actual customers will increase the chances for potential clients to buy from your business. Ensure that your eCommerce website has a section where customers’ experiences, testimony, and feedback are outlined. Share the latest client success story, display the entire product portfolio, and more. When potential clients see this positive feedback, they will be motivated to make a purchase.
The Do’s And Don’ts Of Ecommerce
Five Do’s of Ecommerce
- Have a proper business plan in place
- Include creative and unique product descriptions
- Keep it clean and use quality photos or videos
- Let your website grow with updated blogs, testimonials, and more
- Do a test run before your site goes live
Five Don’ts of Ecommerce
- Don’t expect customers to come to you, do some work by advertising.
- Do not expect overnight quick sales
- Try not to do everything at once
- Don’t overcomplicate the checkout process
- Do not ignore customer service
Here you go with the 7 valid justifications for why you should have an eCommerce website! And if you need help launching your business online, the Xanda Web design team is at your service.
Contact us to get started with your user-friendly online business site.