WooCommerce

The growth of online sales continues to outpace expectations, with global eCommerce sales skyrocketing from $3.53 trillion in 2019 to $4.28 trillion in 2020, and an even more impressive $4.89 trillion in 2021. In 2022, this rose to a massive $5.5 trillion and a staggering $6.38 trillion in 2023, underscoring the importance of eCommerce for businesses seeking to remain competitive in the digital age.

It’s never been a better time to build or improve your underperforming eCommerce website.

Your first stop will be to choose the right eCommerce platform for your business. At Xanda, we love both Shopify and WooCommerce (read more about Shopify here), and our consultants will happily help you decide which platform is better for you.

Here below are just some of the reasons why WooCommerce might be the perfect choice for your business. Your eCommerce platform will help you manage your inventory, process payments, orders and returns, and provide a great-looking and user-friendly front-end that will delight your customers and enhance their shopping experience.

WooCommerce is one of the most popular and widely used platforms in the world and an excellent choice for most businesses.

Why WooCommerce?

WooCommerce is free and open-source

This means anyone can use it, and developers like us can freely modify the code to suit clients’ needs. Since it’s built on the WordPress platform, WooCommerce is fully compatible with an extensive range of free and premium plugins, offering endless possibilities for customisation and integration with other systems. With these capabilities at our disposal, we can confidently leverage WooCommerce to deliver bespoke solutions that fulfill the specific requirements of our clients.

Easy to set up and use

Ease of use is a hallmark of WooCommerce. While our team is always available to provide comprehensive training and support, the platform’s intuitive back-end interface allows even our less technically-inclined clients to effortlessly manage their online store, including tasks such as adding products, inventory management, and payment processing.

Flexibility

WooCommerce can be enhanced with plugins that are customised at code level to do anything. At Xanda, we go beyond that by offering full front-end development, allowing us to create a fully bespoke and unique interface for your store. Working collaboratively with our London-based design team, our clients have complete creative control over the look and feel of their online store, with no restrictions on its appearance or functionality.

Secure and reliable

When it comes to eCommerce, security is essential. WooCommerce takes security seriously and has built-in features to secure your online store. For example, it uses SSL encryption to protect customer data and provides regular updates to fix any security vulnerabilities.

Widely supported and used

Born from the open-source community and boasting millions of installations and thousands of contributors, WooCommerce is an exceptionally robust, stable, and well-documented platform that enjoys regular updates and quick patches when needed.

Scalability

As your business grows, it’s important to have an eCommerce platform that can keep pace with your needs. Fortunately, WooCommerce is designed to be scalable, which means you can add more products, users, and functionality as your business grows. You can also integrate thousands of exceptional third-party services like email marketing tools, social media platforms, and shipping carriers to empower and streamline your business operations.

WooCommerce is one of the biggest and most popular solutions on the web and is truly an excellent platform for an eCommerce website.