A website is of huge importance to the future of a business. It is a functional and symbolic creation, and the website design agency you choose should not be held lightly. Your website serves as the face of your business and will be the point of contact with customers. There are things to be considered when choosing a London web designer, but before we look at the factors, let’s see the importance of having a website for your business.

Importance of Engaging the Services of A Web Designer for your Business

1. You will have a website that will help grow your brand identity and keep it consistent.

2. You will have an attractive website, thereby keeping visitors on your page for a prolonged time and converting them.

3. With your business’ site, you would be able to provide clients with visual content that is: including pictures and short videos to portray what the business is offering.

4. It is less expensive further down the line, serving as a marketing and advertisement tool for the business. 

What to Consider When Picking A Web Designer

When you have pondered on the decision of finally getting a website for your business, moving to the next stage is choosing the best web designer. But this might not be an easy stage since there are a couple of web agencies that are offering professional website services. 

A web design agency like Xanda, which has served clients from all over the world for over 20 years, is sure to provide your business with a user-friendly bespoke website. 

Here are the things to look for when picking a web designer. 

Portfolio Reviews and Testimonials

Past work is one of the best ways to visualise the possibilities of the designer’s future works. Going through their previous works you might see a design similar to what you want for your business. It is also important to visit the web agency and interact with the designer, you will get a better understanding of what the designer can do because the portfolio can not comprehend it all. You might be the first person to want a design with a specific feature.

Be open and ask for all the necessary information you need to know and also ask for references from the agencies they have worked for. Find out what previous clients have to say about the work of the designer, how long did it take to deliver, and the focus.

Friendly Marketing Team

The web design agency should own a marketing department that will help develop your business website. With Xanda, our team consists of marketers, developers, and designers. We will create brilliant marketing strategies for your business and set realistic goals to produce excellent output in the long run. 

Crystal Clear Communication

Establish a good line of communication with the designer to see if they are comfortable to work with. Web development can be highly complex and technically challenging, but they should be willing to provide you with lots of ideas and suggestions. From there you will be able to choose the best that will match your business ideas and goals.

The Cost 

Your business website is your storefront. It is where potential clients find you and learn more about your products/services. So it is mega to invest in a quality website that will attract your target audience. Find the right company that will deliver the best quality design for the price you are offering to pay.


Always ensure to find out who is involved in the designing and construction of the site. Ask how long the designer is likely to spend on the completion of the site. 

Choose a trusted and experienced London web designer like Xanda that provides key IT services to hundreds of companies. That is from start-ups to globally recognised agencies. Get in touch with us today. We are eager to provide your business with an eye-catching website.