88% of consumers research a company or its products online before they make a purchase. If you can’t be found online with a website that properly communicates to your target market, you will be losing huge chunks of potential customers to your competitors. Given today’s hyper-digitalized marketplace, it is smart business to have a strong web presence, and building one will require the help of a great web design agency. However, Just as websites have become increasingly important for business today, so has the volume of web design agencies expanded, and not all are truly professional or effective.
How to Find the Best Web Design Agency
The last thing you would want is to throw away thousands of pounds on a website that leaves your business no better off. To help you choose the right web design agency, avoiding this pitfall, here are five tips to follow:
1. Check Out Their Website
A good web design agency must, themselves, have a website and a good one at that. Have a critical look at each web design agency’s site, observing its design and layout. If you like these, or are at least impressed, chances are that you may like what they will offer to you.
Also, take a good look at examples of websites they have built in the past. A good agency will have a portfolio readily available for customers to assess. Looking through their portfolio will help you check that they have successfully taken on projects similar to yours in the past. If you cannot find a portfolio, you probably should look for other options.
2. Assess Their Approach Towards Work
You know you have found a good agency through their passion and reaction to work. What is their reaction towards receiving phone calls, or responding to emails? Are they receptive to your ideas, concerns, and queries? Do they give you professional advice as to what can be added or omitted?
They must show interest in knowing what your goals are and who your target audience is. What you need are experts who will provide concepts and strategies that can help you achieve your goal.
3. Ask About Their Areas of Expertise and Services Rendered
Look for a web design agency that has knowledge of content management systems such as WordPress, Magento, etc., as well as Search Engine Optimisation (SEO). Knowledge of these technical elements will mean that your web designer can both create customizations to suit your tastes, as well as optimize your website to attract traffic.
After your website has been built, it will require maintenance and other miscellaneous services such as content creation and graphic design. Employing a full-spectrum agency that can provide you with an all-inclusive package could save you from a whole lot of stress.
4. Consider Mobile-Friendliness
Will the website be easily accessible on a mobile device? Today, mobile devices are an integral part of our daily lives. As more than half of all website traffic comes from mobile devices, your customers are more likely to access your website via their mobile phones as opposed to devices such as desktops. As such, mobile-friendliness must be one of the top competencies any web design agency must possess.
5. Look Through Customer Reviews and References
What do past clients think of the agency? What was their experience? If they have great customer service with good results, then you may have found the web design agency you need.
Get Started with the Best Web Design Agency
A well-designed website will help grow your business. To choose the best agency, get in touch with us right away to learn how we will help you grow your business with an effective website.