When it comes to digital marketing, the first thing you need to understand is that trends keep changing and as trends change, you also need to keep updating and upgrading your marketing strategy.
The first thing you need to outline while planning your social media strategy is where you want your business or brand to get to. Once you’ve listed down your targets, you now go on to outline what you would need to put in place or achieve to get there.
Xanda has put together the following tips for planning your 2021 social media strategy.
1. Audit Your Previous Social Media Performance
Before you go off and start working on a strategy, it is very important that you gain an understanding of your business’ social performance the previous year, half-year or quarter, depending on when it is you’re making these new plans.
What you should look out for is for posts you made on your social media channels that really generated engagements, drove traffic to your websites or pushed social follows. After you’ve noted down these posts, you should also note down what time you posted them.
Gathering up this information, you can now incorporate it in your new plan. Knowing the right posts that attract engagement and the best times to post these posts will help you build your social media presence going forward.
2. Be Specific As To What Your Social Media Marketing Goals Are For A Specific Period
The next thing that you must do is to note down your social media marketing goals are and be sure to be as specific as possible. It is important to note this down to make sure you don’t lose focus as the year runs.
In setting your strategy goals, you need to obey the S.M.A.R.T rule. What this simply means is that your goals must be:
So for instance, if your goal is to generate leads, how do you measure success? Also, what metrics should you be tracking?
- Number of leads – Determine the number of leads you want and specify how this number should break down across different social platforms.
- Content metrics – The goal is to understand which types of content perform best, hence track content types, ad campaigns, designs etc.
- In-depth data – Analyse individual accounts to understand which social platforms, content, campaigns etc are driving leads which convert. This date is crucial to prove ROI.
3. Create Audience Personas
Irrespective of what your brand or business is, it important that you understand that your social media audience is going to be broken down into subgroups. You need to find what these subgroups are and what part of social media they spend time on the most.
For each audience subgroup, take the next step of creating a persona, helping you to clearly understand and specifically define who your business’s followers are. The information learned from these personas should help you tailor your social media marketing strategy.
Working with the right digital marketing agency is the best way to ensure that your business is up to date with all digital marketing trends. Call us today to start creating a winning social media strategy together!