Pinterest has stated that they have completely redesigned their Product Pins feature and added up-to-date product pricing and stock level information. They have also refreshed its reporting dashboard which will now allow advertisers to make Ad campaign changes to multiple rows at the same time.
Marketers and Pinterest advertisers will now see a step-by-step campaign guide within the existing Ads manager which will let them choose their business goals, select a target audience and segment the Pins that they want to promote on the home feed or in the search results. There will also be a feature where advertisers will be able to schedule their ads and have access to a newly introduced “Pause Campaign” tool so they can review their ads before they go live on the platform. Pinterest’s new Product Pins will replace the outdated “Buyable Pin” design and will be making this available globally across mobile apps and Pinterest.com.
The company couldn’t have introduced this redesign at a better time ahead of the Black Friday event which marks the beginning of the holiday shopping season. Even more interestingly, Pinterest have stated that “clicks on products to retail websites have increased by over 40% since the company started testing the new Product Pins”.