In an interesting move this new integration will bring LinkedIn advertising insights into Google’s data tools which will give marketers with a much more detailed and comprehensive overview of their ad performance across a myriad of different platforms.
Payam Shodjai, the Director of Product for Google Marketing Platform explains this move –
“Our customers use Campaign Manager to track and report on their ad performance in a single place, and we are really excited to offer this capability for their LinkedIn campaigns as well. This new integration makes it easy for customers to see metrics and attribution for LinkedIn campaigns alongside the rest of their campaign data.”
The new integration will place marketers in a strong position to track all of their Sponsored Content impressions and engagement across LinkedIn which includes lead generation forms, dynamic ads, video and carousels. This integration is also offering cross-platform and cross-device reporting abilities to comprehensively track across different ads, websites and devices. It will also now be possible to have a full understanding of the impact of all interactions and engagements that a prospect has with a business on LinkedIn before a conversion.