A conversion rate is the percentage of visitors to your site who take a desired action, either by way of sales, membership registration, newsletter subscriptions or software downloads. A higher conversion rate can depend on several different factors and sometimes a small change can lead to significant improvements in sales volume.
So how do you go about improving your conversion rate? Take a look at our 7 top tips for improving your conversions and increasing your sales:
1. A/B testing
A/B testing is the process of running 2 designs side by side on a web page, comparing the conversion rate of them and then retiring the page with poorer performance. You can keep repeating this process with alternate designs in order to maximize and continually work at improving your conversion rates.
2. Powerful proposition
If the user of your site is affected by your product or service and perceive value then they will buy it, so create a powerful and high value proposition. Have a think about what makes your business unique and how you can effectively communicate this in a single sentence to your prospective clients.
Most people will compare your business with your competitors before they decide to make a purchase. By showing favourable comparisons with your competitors on your site you will have the opportunity to explain why your pricing/services/products are different and how this works to the consumer’s advantage. This will encourage the user to stay on your site as the comparison is already there for them.
4. Sales & promotions
A survey in 2015 found that 50% of customers make a purchase only when an offer or promotion is involved. So old school selling techniques still work! Offering discounts, free trials or demos can bring significant improvements to conversion rates.
5. Clear & concise
It’s important to cut the jargon and focus on being clear and concise with your message. Just because you might find something interesting, it doesn’t mean your customers will so remember – don’t distract from the primary objective of your website by using unclear phrasing and complicated terminology.
Think about why a customer might not want to use your business, what they may have concerns about and what could stop them from proceeding with a sale. Then address those potential objections in your content to help lessen any doubts your prospective clients may have.
Give your customers a reason to trust you. Show off your accreditations, awards and testimonials. List a physical address for your company, pictures of your team with a short bio, update your site’s content often and use promotional content sparingly. Make sure your website looks professional, well-written and credible.
To find out how we can help you improve your conversion rate, get in touch with our experienced, knowledgeable staff by calling 0208 44 44 757 or email us via the Contact Us page.