You might be wondering ‘why should I advertise on Facebook?’, the simple truth is, Facebook is the most popular social media platform online, with active users of over two billion, making it a targeted place to meet potential clients. With new marketing tactics popping up every day, it can be overwhelming for busy entrepreneurs to stay on top of the latest trends. Figuring out the best ways to use different platforms to become a master in every area of digital marketing can be daunting. But hiring a Facebook marketing agency can help your business achieve its goals.

Why Partner with a Facebook Marketing Agency?

It is possible to create Facebook ad campaigns for your business without outsourcing, but there are other benefits you will gain when you hire an expert.

Managing your marketing campaigns across all channels can be time-consuming and stressful, but not to worry, an expert marketing team dedicated to your objectives will create a precise strategy and successfully implement a results-driven marketing campaign.

5 Things to Look For in a Facebook Marketing Agency

Now you have finally made up the decision to hire a professional, ideally, an experienced agency that will help you significantly to improve visibility, drive sales, and grow your business online. However, before you proceed, it’s essential you know these few tips to serve as a guide when hiring a Facebook marketing agency.

1. The Level of Experience

Choose an agency that has the experience and can design quality creative ads and content. Take a glance at their profile and check out the testimonials and reviews. These testimonials and reviews are unsolicited statements made by previous customers that have something to say about the agency. It could either be positive or negative. With this in mind, you will determine if they are the right agency for your business or not.

2. Communication Flow

After going through the first step, and the agency is worth giving a try, proceed by contacting them or meeting them face-to-face. Choose an agency that has a great personality. You can learn more about the agency simply from the way they communicate. We recommend you meet them for a one-on-one talk. If you’re not far from each other. 

You may also want to check on their level of responsiveness, how fast they get back to you. You will need an agency that is eager to help and gets back to you right away without delays.

3. Cost Of Hiring 

Your budget will determine how much your business is willing to pay for the services of an agent. Hire a Facebook marketing agency that fits your business criteria. An agent that will render consistent service at a reasonable price. Do not aim to work with the cheapest agency, because sometimes you get what you pay for – less amount for lesser results. It does not mean you should settle for an expensive agency, they might want to take advantage of your business.

Work with your budget and choose an agency that meets your needs.

4. The Performance of the Agency

One other vital thing to look at when choosing a Facebook marketing agency is to check whether their clients are getting results. You would want to see changes on your page, reasons why you are employing their services. So a thorough check is necessary. Go in for an agency that understands your business, your overall marketing needs, such as targeting demographics, goals, and competitors.

5. Degree of Transparency 

The main reason why transparency is so appealing is due to cultural trends and human behaviour. We get attracted to people and businesses that are transparent. The best Facebook marketing agency you choose should offer transparency about everything involved with your campaign. And also eager to provide answers to all questions.

Choose Xanda Digital Marketing

The expertise, results and convenience we provide our clients are one of the reasons we still maintain a high client satisfaction rate. We will provide your company with everything you need. Also, makes it possible for you to market and advertise your business on Facebook with ease.

We also offer services such as:

Search Engine Optimisation (SEO), Social media Management, Paid Search Marketing (PPC), Email Marketing, Online PR, and Conversation Rare Optimisation.

If you want an expert to handle your Facebook marketing on your behalf, Xanda is here to assist you. Get in touch for more information.