According to a 2022 analysis, 4.14 billion people are active on social media daily. Thereby equating to 53 per cent of the total global population. With effective and agile social media marketing services, you will have the ability to reach your specific target market and convert them into potential long-lasting customers.

With impressive e social media marketing, you will be able to increase and optimise brand awareness, engagement, and follower growth! It covers various platforms like Facebook, Instagram, Twitter, and more.

In this digital era where most people make their phone/tablet their second home, if you fail to involve social media in your digital marketing plan then you are missing out. Read more on why social media marketing is important? This article outlines the best social media marketing services to use for your business, be it a start-up or an existing business.


Looking at ways to grow your business? Then you should consider using Facebook, the dominant social media. It is one of the best social media marketing services with over 1.82 billion daily users and over 2.7 billion active monthly users. Facebook is widely used by a range of demographics in the consumer market and holds many advantages such as:

  1. Facebook is a low-cost marketing strategy suitable for any business, large or small.
  2.  It increases brand awareness and promotes the business positively.
  3. Target advertising to a specific group of people. Targeting your customers is easier, and use Facebook analytics to improve your targeting on your ads.
  4. With social media marketing services like Facebook, you can share pictures and videos. People get more attracted to what they see than just text. Facebook provides you with a powerful way to communicate with clients and potential customers.
  5. Last but not least, you will be able to share information about your business. Provide brief details about the goods/services offered, address, and contact details.

Instagram has involved becoming one of the powerful marketing tools with active daily users of over 500 million. The aim is to improve visibility and increase brand awareness for striving business. Let’s look at the reasons why Instagram is popular in the business world:

  1. Instagram puts a face to your business brand. It helps you connect with customers, put pictures and videos of your team, and please clients to engage the audience.
  2. It is good for keeping an eye on your competitors. You should have an Instagram account for your business because your competitors already have one. With this, you will be able to check what they do too.
  3. With Instagram, you have the perfect opportunity to engage with the community. You can start by following the people that talk about your brand or your product. Comment and like their post or videos, start a conversation with hashtags that will inspire your followers to join.
  4. Build a network with like-minded people. Instagram is a great place to meet people who share similar interests.
  5. Another channel to engage potential followers and keep them coming back using visual content. It is a must to the business.

Twitter, being an effective channel of communication with over 145 million daily active users, is a suitable social networking site for businesses who want to expand their brand and have an increase in Return On Investment(ROI). 

  1. Helps businesses that want to boost sales with special offers and discounts. With this social media platform, you can increase sales by posting your special discounts and promotion.
  2. Create real-time customer service for your business. Potential customers will be able to ask their questions about the product/services.
  3. With Twitter, you can increase brand awareness and build strong relationships with clients.

In conclusion, I will say social media marketing services have made it much easier for businesses to promote their products/services, and every opportunity of increasing brand awareness is worth exploring. Employ the services of the right digital marketing agency, and be sure to have your business up-to-date with all the social media marketing services. Get in touch with us