Sports is certainly one of the biggest industries out there. Popular sports such as Football, Basketball, Rugby, and Tennis drive billions of fans all over the world to spend money to watch sports events as well as buy products/services endorsed by sports teams and athletes. Why? Because sports fans want to identify themselves with their favourite teams and athletes as much as possible. This means it is crucial for sports teams and athletes to create a strong brand to be able to interact with fans and this can be done through digital sports marketing.
As an athlete, building a strong and lasting brand should be one of your priorities. Why? Because it will help improve your fan support, sponsorship deals, playing contracts as well as laying the foundation for a post-retirement career. In today’s digital world, attention is a scarce commodity you must earn to build a strong brand. You need to maintain fan attention to maximise the value of your brand. This is why you need digital sports marketing services.
Why You Need Digital Sports Marketing for your Brand
There are many reasons why you need marketing for your sports brand. We have outlined just some of them below.
1. Your fans and prospective fans are online
What is the first thing you do when you need information about someone or something? Chances are you turn to Google or other digital platforms. And you are not alone. There are more people online today than there has ever been before, and the numbers keep increasing.
This means there are more people looking for you online, and if you are not there or they don’t like what they see, then you will lose attention to another athlete and your brand will take a hit. A good sports marketing strategy will not just build your online presence, it will help you create a brand that is a reflection of your values.
2. Your competitors are online
As earlier mentioned, attention is a scarce commodity you must earn to build a strong brand. As an athlete, you are your own brand and so whatever you do or don’t do causes your brand to either evolve or decline. That said, it is important to keep in mind that you and other athletes are all competing for a finite amount of attention.
Choosing to be online and providing relevant content to your fans is a great way to remain relevant, stand above your competition and retain fan attention.
3. Digital sports marketing is cost-effective and measurable
Another benefit of digital sports marketing is that it is budget-friendly, especially when compared to other traditional marketing methods such as TV ads or banners. However, investing your time and money in a good online marketing strategy will yield significant returns.
What’s more, you will be able to track the results of your online campaign and know the strategies that will work better for your brand. You can use Google Analytics to measure your SEO performance and you can also track other metrics through shares, clicks, impressions, conversions etc.
Remember that as an athlete, you are your own brand. And building that brand is crucial whether you want to sign a better playing contract, attract sponsors, get into the business, start a charity organisation or prepare for a post-retirement career.
Xanda is a reputable sports marketing agency that can help you reach your goals, we have worked with athletes such as Adebayo Akinfenwa. Get in touch with us for more information.