Your website is the first place many potential clients seeking to buy your product or enlist your services will go. Consumers can evaluate your business and compare it with competitors long before making a purchase, so it is vital that your business has a professional, trustworthy website to help you stand out from the crowd.

Many people do not realise the importance of good web design, nor do they see the damage created by a poorly constructed one. Businesses that do not have a professionally created website risk losing sales to competitors, so if you want to compete in the online market it is essential that your website is credible, well-built and up to date with the latest technology.

Watch the video or read on for 6 reasons why it is important to have a professional web developer create your website…

  1. Saves time and money

Time is money! Should you decide to create your own website, you may end up spending much longer than you anticipated trying to achieve the site you think you need. You could spend months learning HTML, Javascript, marketing, communications, CSS, photo optimization and SEO and it may be that you are still unhappy with the result and, even worse, the site does not give you the sales you need. A web developer will stick to a deadline and create the site your business needs to generate revenue which will free you up to focus on your business.

  1. Competition

If your website is more professional and effective than your competitors, then your business is already one step ahead. A credible, well-built site gives a great first impression and gains the trust of your potential clients giving you that edge over your competitors.

  1. SEO

Good search engine rankings are key for increasing exposure and generating business. Search engines are now a large number of your potential clients will find your business on the internet. Professional web designers know how to develop the site so that it ranks decently in search engine listings which will, in turn, encourage sales.

  1. Browser compatibility

Different browsers and devices have different standards for displaying web pages. Something that may appear perfectly fine on one browser may look broken and jumbled in another. Skilled designers are able to properly display your website on a variety of browsers, testing your site to ensure that it appears as you want it to so that your business does not lose a potential sale.

  1. Maintenance

A website is never complete and will always require maintenance to keep them up to date and relevant to its industry. New technologies are developed, search algorithms update and your business information changes, this all means that your website must stay up to date to avoid being lost and forgotten. Web developers stay on top of these changes and the latest market trends which keeps your website fresh and current.

  1. Custom design

A skilled designer will create a website and online image suited for your business and industry that will help you stand out from the crowd and add features further down the line. A standard pre-made template will restrict your business as these usually do not include blog pages, galleries, contact forms, shopping carts and social plugins and it may be that you have to rebuild the site to accommodate changes in the future.

When professional website design is so cost-effective and easily accessible, can your business afford to take the risk of not using it? Find out how we can help here at Xanda; get in touch without experienced, knowledgeable staff by calling 0208 44 44 757 or email us via the Contact Us page.