Digital Marketing Executive – London

Responsibilities

• Build the online strategy and platforms/channels for our clients to deliver impactful and engaging campaigns that will help to increase brand profiles in the market and build sales pipelines
• Manage and develop client Social Media platforms and campaigns
• Strategic and operational management of clients’ website including development/design, content, optimisation/SEO, reporting and analytics
• Brief and manage external agencies and our in-house development and creative departments
• Define audience needs and translate those into content concepts for compelling digital interactions and user experience. Ensure interplay between textual and visual elements
• Post and update website content
• Manage PPC and paid advertising strategy and campaigns including optimisation and reporting
• Keep abreast of new channels and emerging technologies supporting digital marketing (web, mobile, SEO) and account based marketing (ABM)
• Monitor and conduct end-user analysis, SEO research and competitor analysis on an ongoing basis
• Work closely with clients own marketing teams to ensure digital support and deliver planned and ad hoc web based campaigns
• Create, document and maintain digital content standards/framework, SEO best practices guidelines
• Work closely with product marketing to ensure content is optimised and formatted for web/mobile/SEO
• Be proactive in the ongoing maintenance of the websites, by spotting opportunities, updating content as and when required and making recommendations on content and features
• Ensure content remains fresh and up-to-date (across all digital properties) while also maintaining continuity and overall consistency of digital content user experience (messaging, voice and style); establish and maintain web information architecture
• Report on digital channels activities and drive growth both in terms of reach and conversion
• Support with email campaigns if required

Key Skills

• A strategic thinker who is not afraid to get stuck in and implement the strategy himself / herself
• Good understanding of SEO concepts
• Good understanding of Social Networks
• Strong understanding of and experience in digital marketing including latest trends and best practices
• Experience in delivering timely digital projects, working with agencies and in-house developers
• Experience of leading or being part of a team designing, implementing and launching digital marketing strategies
• Ability to understand and manage wireframes and experience of web development testing
• Ability to manage website Content Management System and on-going content management including reporting and analytics
• Experience of managing online content syndication programmes and paid advertising campaigns
• Experience in a similar role within an IT, software, SaaS organisation preferable
• Good understanding of content marketing
• Good understanding of the customer buying journey and the marketing/sales funnel and how digital marketing feeds into it

Location

Xanda operate out of our North London offices very close to East Finchley tube station on the Northern Line.

Salary

£25,000 – £45,000 per annum negotiable considering skills and experience.