We cannot overemphasise the importance of SEO for modern businesses in 2022, as it is a viable and cost-effective way to gain valuable insight and reach out to your target audience.

The number of people who rely on search engines to answer their queries and find products/services has increased considerably in the last couple of years. And although you might perceive SEO as some technical jargon, it is really all about helping people find the best answers to their questions and products for their needs.

This is why more and more businesses are now appreciating the full depth of terms that comprise S-E-O.

So, if you have come across the phrase “SEO is dead”, then you are at the right place at the right time.

What Is SEO and How Does It Work

So, let’s assume that your goal as a business owner is to sell your amazing products or services to as many people as possible to make maximum profit. But, how do you go about that? How can people willing to pay for your products or services find you?

In 2022, the answer is straightforward – they will search for what they need on search engines like Google using specific keywords. But, the most important question is, will they find your products/services?

SEO stands for search engine optimisation, and it incorporates a series of best practices that help improve your rankings and visibility for specific keywords and increase your number of targeted visitors. Put simply, SEO can help you rank higher on search engines so that you can connect with more potential customers.

So, Is the Importance of SEO Exaggerated in 2022?

No, SEO is not dead! It is evolving and thriving. SEO is still relevant today. It will continue to be vital for as long as people use search engines like Google. However, some of the SEO tactics that used to work a few years ago, such as keyword stuffing, have become obsolete in 2022.

Search engine algorithms are becoming smarter with time, and that is why modern businesses need to keep rethinking and updating their digital marketing efforts. Here are some of the SEO best practices that can help you improve your website’s position on search engines:

  • Produce unique, high-quality and relevant content
  • Improve website responsiveness
  • Optimise your images
  • Optimise your website for voice search
  • Fix broken links
  • Update old content
  • Optimise your website for mobile devices
  • Use relevant keywords
  • Boost your site’s indexability
  • Optimise meta descriptions
  • Cultivate your brand
  • High-quality backlinks, etc.

Who Can Profit From an Effective SEO Strategy?

All the businesses that want to sell their products or services online. For example, if you are selling gym clothes for women, a good SEO strategy can improve the ranking of your website for a keyphrase like “women’s gym wear in London”.

Why Your Business Needs SEO in 2022

Here are some reasons you need SEO in 2022, regardless of your business size or industry:

It is Future-Proof

As we have highlighted above, SEO will continue to play a vital role in digital marketing as long as people use search engines, which is to say, as long as we have the internet. In fact, the rise of voice search and other technologies continue to provide businesses with more opportunities to refine their SEO strategies and connect with more prospects. That said, you can rest assured knowing that the importance of SEO will keep growing in the foreseeable future.

SEO is Cost and Result Effective

In contrast to other traditional marketing endeavours, investing in SEO is cost-effective and provides measurable long-term benefits. Once you have invested in an effective SEO campaign that can rank your site on Google’s first page, you will be enjoying the perks of sitting on that throne for a long time, provided you continue to maintain your website.

SEO Provides Valuable Customer Insight

SEO provides you with the opportunity to listen keenly to your target audience. This insight into your customers includes the parts of the world where you receive the most traffic, the period of the year when customers are most active, the language they use to search for your products/services, etc. You can use all this information to fine-tune your marketing strategy.

More People are “Googling” Your Products

There has been a steady rise in online buying behaviours in recent years. And, needless to say, that the COVID-19 pandemic only accelerated this trend.

What does this mean for you?

Now more than ever, people are looking for your products/services online. This is why you need SEO to connect with them or risk losing them to your competition.

An Opportunity to Make More Sales and Profits

The ultimate goal of your business is to improve your profit margins continually. And so, increasing traffic to your website, connecting with more prospects, gaining valuable insights into customers, etc., all contribute to helping you achieve that. SEO is the common denominator. This is why the importance of SEO for modern businesses will keep growing.

You might have some excellent products/services, but that won’t help if people cannot discover them. And although there are some simple steps you can follow to increase your site’s rankings on search engines, it would be best to let a professional team create an effective SEO strategy.

Why Choose Xanda


Xanda is an innovative website design and digital agency, serving a large clientele from the four corners of the world for more than two decades. During this time, we have delivered top-notch bespoke websites, digital marketing, and other IT services to startups, midsized businesses and large corporations. We will draw into our experience working with different customers from various industries to ensure that we meet your unique needs.

Deep understanding of SEO

We bet you are here because you want your site to rank higher on various search engines like Google. With Xanda, it’s not just about getting more traffic. It is also about finding and owning your niche so that you can connect with your target audience and convert them into loyal customers. We achieve this by creating unique and relevant content, responsive and mobile-friendly websites, website designs that align with your brand, and writing code that works in your favour.

Innovative and Passionate

We tap into our strong passion for what we do to energise our commitment to listening and meeting our clients’ needs. We believe innovation is vital in this fast-paced industry. This is why we are constantly looking for new, effective methods to improve your ROI. Search engines are continually updating their algorithms. This is why you should partner with innovative search engine optimisers who can keep up with the changes.

A Complete Range of Services

We provide a plethora of services under one roof to improve your bottom line. To start, we develop, and design websites that are mobile-friendly, fast and search engine optimised. From there, our online marketing team will assess your needs and goals to create an effective campaign. We also provide IT network support, mobile apps, cloud development solutions, and digital solutions for elite players & clubs.

We are convinced that you can now fully appreciate the importance of SEO in digital marketing for modern businesses. With Xanda, you can rest easy knowing that we can create an effective SEO strategy that will help you end up on the right side of popular search engines’ algorithms.

View our work here, or get in touch with us to get started.