So you have made the decision to get your business online and you know that in order to succeed in a competitive market you need to provide the best user experience for your customers. The next crucial step in your quest for online success is choosing the right design agency for your brand.

With so many agencies and freelancers offering a wide spectrum of design and pricing, how do you begin to go about selecting the right one for your business?

1.     Quality

Always check out your prospective web designer’s portfolio, go through their websites and design work and see if they fit in with what you’re looking for. It is important that the agency you entrust your business to are respected professionals so find out if they are key players published in the media, speakers at events or recognized as leaders by their industry.

2.     Testimonials

Most people have to provide references when they apply for jobs and the same rules apply with web development. Ask for references from the agency and find out what previous clients have to say about the designer’s work, delivery time and focus. What these clients have to say will be a good indicator of how happy they were with the cost as well as the end result.

3.     Communication

Web development can be highly complex and technically challenging so it is important that you know and understand what your web agency is talking about. Establish good relationships with your designer, open a line of communication with them to see if you feel comfortable with their working style. Ask about their processes and why they make certain recommendations or decisions.

4.     Reliability

How long has your prospective designer been around, are they well established or is it likely that they could disappear a few months down the line? Good indicators of a stable, successful agency are how long they have been in the business, the types of clients they have worked with, the results they have delivered before and whether they have retained these clients and encouraged ongoing relationships with them.

5.     Pricing

The most important factor to think about is pricing. Some people will charge far more than others and sometimes it can be tricky to know whether you are getting a good deal. You need to find the right agency to deliver what they can for the price they are offering. Be sure to find out exactly who is involved in the design and construction of the site, their qualifications, how many hours they are likely to spend on it and the procedure for billing.

To find out if Xanda is the right web design agency for you (here’s a hint – WE ARE!), get in touch with our experienced, knowledgeable staff by calling 0208 44 44 757 or email us via our Contact Us page.