With a Nationwide Lockdown in place, consumer behaviour is changing. Everyone is at home restricted to the entertainment they can find within their own homes, which means the UK’s internet usage is going to increase. As recently reported by Forbes, European counterpart Italy has experienced an increase of over 70% of internet traffic – A statistic that we are seeing mirrored globally consequently. With this in mind, I’m here to tell you a few of the digital marketing opportunities you should consider for your business, to withstand the impact of the dreaded Coronavirus, and maximise the potential of being positive while everything else seems doomed and gloomed…

Facebook & Instagram Ads 

Facebook Ads Manager is an excellent tool that allows you to target Facebook and Instagram users based on demographics, geographical location, interests, behaviours and more. With the knowledge and experience of managing Facebook Ads, using this tool can dramatically improve your brand awareness, online traffic, and sales – (Primary KPI’s typically dictated by the direction of a bespoke campaign strategy).

  • Pros: Excellent ability to reach specific audiences at a budget that suits you.
  • Cons: Experience and knowledge is important when targeting, running and optimising these ads.
Google Search Ads

Whilst Google offers multiple different advertising opportunities (e.g. YouTube, Display and Shopping ads), Google Search Ads allow you to target specific search terms, e.g. ‘family board games for sale’. This helps you present your business to more qualified leads in geographical locations that are relevant to you.

  • Pros: An affordable way to appear in optimal Google search result positions for specific search terms regardless of your website’s SEO condition. 
  • Cons: Identifying relevant key phrases to use and ensuring you get the most out of your budget requires experience and expert knowledge.
LinkedIn Ads

LinkedIn ads are not for everyone and are not the cheapest however, the platform offers access to over 500 million professionals in any industry you can think of. You can target people by the company they work for, their job titles, levels of education, interests and more.

  • Pros: The most effective way to target the ‘0.001% of professionals’.
  • Cons: The platform itself is not very user friendly and the cost per click is much higher than Facebook and Google.

Every business is different so unfortunately, we can’t provide a ‘one size fits all’ strategy. However, if you’re interested in developing a bespoke digital marketing strategy for your business, get in touch with our team of experts today!

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