There’s no doubt that the online world is one seriously loud place. It’s filled with various types of content.
As an influencer or celebrity, there are several ways of utilising your talents to earn an extra Pound. One of them is becoming a brand ambassador! This article outlines some top brands to target as an influencer for an endorsement deal.
Why You Need Brand Endorsement Deals
Celebrity endorsement deals are a type of marketing strategy that is much more powerful than it may appear. There are many reasons why most businesses would go after an endorsement deal.
Companies need influencers, celebrities to help bring fresh marketing strategies into their businesses. Endorsing the brand’s biggest fans will help increase online volume naturally, boost brand awareness, and help earn the long-term trust of clients.
Influencer marketing exploded over the years, becoming increasingly popular. Although influencer marketing has been around for ages before social media came into existence, this trend hasn’t ceased to create an impact on the rise of so many business brands.
Let’s take a deep dive into the world of music, sports, and fashion. We will notice billions of viewers and fans will sacrifice what it takes to support their star artist/favourite athletes. It is an excellent opportunity for you as an influencer. It gives you and the brand you would represent the opportunity to be the voice to its audiences.
There has been an undeniable synergy between digital marketing and sports marketing within the years. This synergy has allowed sports marketing campaigns to capture the hearts and minds of sports fans. Most of these Brands that use sponsorships or digital promotions will highly attest to the increased affinity and loyalty they’ve gained with their audiences.
Even established musicians have high engagement rates and follower counts across social media platforms.
They hold the perfect audience that many brands spend a lot of time and money trying to penetrate. These audiences are made up of consumers of different demographics, age groups, interested in updates and personalized information.
Top Brands to Target for Influencer Marketing – Brands who Endorse a lot of Athletes
The concept of brand marketing started in the 1870s. Initially, it was just a few companies who began pushing branded products that familiarised consumers with more brands. It has evolved over the years with the increase of the available brands present in the 21st century.
The change evolved into finding new ways businesses can enter their desired market as creatively as possible. For example, many businesses want celebrities to be their corporate influencer. Having a professional who will increase brand awareness by publicly representing the company and its products or services can be exponentially beneficial. Here are some of the best brands to target:
Nike has always been one of the most iconic brands. This global company designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and service to its clients. As a brand, Nike has established a strong brand identity and a brand personality over the years.
It uses celebrity endorsement as one of the main channels of communicating its brand to a highly focused set of customers. They are working with celebrities like Drake and top stars such as Michael Jordan. They had a successful collaboration as Nike and Jordan launched a new brand variant called the Air Jordan line of sports shoes.
They also joined forces with the ace golfer Tiger Woods to enter the golf category with its apparel, equipment, and accessories. Nike is also working with other celebrities such as; Cristiano Ronaldo and Lebron James. They opens doors to lots for influencers, and as one, you stand the chance of working with them.
Beats, a leading audio brand was founded in 2006 by Dr. Dre and Jimmy Iovine. Beats was acquired by Apple Inc. in July 2014. The Beats brand has introduced an entirely new generation to the possibilities of premium sound entertainment.
Its continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats Influencers ranged from athletes like a professional rugby player, Richie Mounga, and pole vaulter, Olivia McTaggart.
Beats offer premium entertainment gadgets such as; beats fit pro, beats studio and solo wireless, beats flex, and more. So if you are considering brands to target, you can make Beats one of your choices. You may stand the chance of being an influencer of one of its products.
Gatorade is synonymous with the world of athletics. It was founded at the University of Florida School of Medicine in 1965. Gatorade’s products are highly known for hydration, particularly amongst athletes. However, the hydration giant has expanded its reach far beyond what happens on the field of play.
Its products range from Gatorade stainless bottles to recovery shake, ready-to-drink, sports bottles, and many more. The manufacturers of Gatorade designed it for athletes to help them perform better on the field and those involved in extended, vigorous activities. In addition to adding electrolytes to the person’s fluid consumption.
Looking at the marketing side of Gatorade, it recently signed its first college athlete- Connecticut women’s basketball star Paige Bueckers. Gatorade works with celebrities and influencers such as Lionel Messi for football, Serena Williams for tennis, and more. Gatorade is a great place for athletes like you searching for the best brands to target.
How To Become A Brand Marketing Influencer
It is vital to consider these points as an influencer looking for a reputable brand to represent.
1. Search For Reputable & Compatible Brands
Speaking of reputable companies, you can commence your search with those top brands mentioned above. Always go first for companies that match your skills and personality. For example, athletes will be more attracted to sports marketing.
Ensure to make a list of the chosen brands and narrow it down for a final decision.
2. Post Engaging Contents
Audiences are drawn to engaging posts and interesting photos. This means to become an influencer your social media post needs to be creative and precise. This will encourage engagement and help you develop a good reputation in your audiences. Another thing is creating a cohesive online personality.
Create social media content that reflects a cohesive tone, look, and style of interest. It is because most companies will be looking for brand influencers who reflect a certain vibe to represent them.
3. Build Online Following
Build and maintain the largest following you possibly can. Ensure there is an increasing number of subscribers and followers on social media platforms.
Stay connected with other influencers to increase your following. The more followers you have who engage with the brand, the more money you will make as a brand.
Brand Endorsement Deals Higher Than Paychecks
The majority of celebrity athletes make a fortune through endorsement than their actual salaries. It shows how valuable an athlete’s brand is.
Sports is just like the vehicle that drove them to become these money-making branding machines, and the same goes for music artists.
So if you are an influencer who is willing to make an impact while earning extra, it is time to get started!