Branding

Branding is more crucial for businesses than ever before, as this is how customers will perceive and remember your company. It must be well defined and designed to differentiate you positively from your competitors. It can establish a unique identity that resonates with your customers and communicate the business’ values, personality, and mission. If designed correctly your branding will help build trust and loyalty with your customers and, ultimately, business success.

To discuss your branding requirements please get in touch for a free consultation and obligation-free proposal. If you prefer a face-to-face meeting, our London-based business development executives will be delighted to welcome you to Xanda HQ in North London or meet you at your preferred location.

Brand Development Project

This service includes a series of workshops and market research to understand, position, and develop your brand.

Your brand sets the first impression your customers will have of your business. Taking the time to define it early and thoughtfully is an essential project. If neglected, you relinquish control of your message to the market where it will be defined without you. Through a collaborative and creative workshop and an exercise in market research Xanda will fully develop your brand.

The service is delivered over 3 phases.

Phase 1: Workshop

½ day face-to-face workshop

Attendees:

• Xanda Marketing Project Manager
• Xanda Marketing Engineer(s)
• Xanda Senior Designer
• Client Brand Owner(s)
• Client Marketing Stakeholders

Agenda:

During the workshop, we will discuss, brainstorm, and dissect the following topics:

• Market positioning & competitors
• The brand story
• Taglines
• Mission Statement
• Brand Architecture – the idea, personality, emotional benefits, and functional benefits
• Brand Guardrails – what the brand is and is not
• Core Values
• Tone of Voice
• Keywords
• Target Audiences
• Brand Persona
• Logos, Colours, & Typography
• Content strategy – how they want to be on all platforms e.g.: social media, website, ads, etc.

Package

• Brand Development: from £5,500+VAT
• Contact us and let’s get started now!

Phase 2: Research

After the workshop, Xanda will conduct the following Brand Development research:

• Competitor analysis
• Customer analysis
• Market positioning map
• Keyword analysis
• List of taglines
• Brand Architecture
• Brand Guardrails: Dos & Don’ts
• Content strategy – mood board, copywriting guidelines, tone of voice in practice
• Logos and Typography
• Brand persona(s)

During this Research Phase, our executives will remain in close contact with your project manager.

Phase 3: Delivery

Presentation: Upon completion of the workshop and research project, we will develop and deliver your Brand Development Document via a live presentation. The document will incorporate:

The Brand Story

• Mission Statements
• Core Values
• Taglines

Brand Architecture

• Idea
• Personality
• Emotional and functional benefits

Brand Guardrails

• Keyword list
• Tone of voice
• Logos, Colours, & Typography
• Dos & Don’ts

Market Analysis

• Competitors
• Map positioning
• Target audience/customer analysis
• Brand Persona(s)

Content Strategy

• Mood board (images)
• Copywriting guidelines
• Tone of voice in practice