One of the most valuable features of Facebook advertising management reporting is the breakdown. This custom breakdown allows you to filter existing data into different groups, which are viewed either by campaign name or source. You can analyze valuable data based on the breakdown, and use the results to make decisions for future campaigns.
Facebook advertising breakdown is grouped into three categories; by time, by delivery, and by action. This helps you to see the age group of your audiences, where they are viewing your ads, what devices they are using, and much more.
The process might seem overwhelming, but it is pretty simple if you master the steps. Start by navigating to the breakdown in ads manager:
- Then select the campaign or the Ad that you want to view.
- Click the Breakdown icon.
- Click By Time, By Delivery, or By action and select a breakdown.
1. Breakdown By Time
Breakdown by time shows results based on the day, week, 2 weeks, and month. You can use a subset breakdown to view your campaign performance. For example, you can find out how your ads did during the week. You can also visualise how the costs of your ads increases during the week and you can decide when is the right time to take action.
2. Breakdown By Delivery
Breakdown by delivery looks at demographic data. In this section, you will find a bunch of options ranging from; Age, Gender, Age & Gender, Business Locations, Country, Region, DMA Region, Impression Device, Platform, Platform & Device, Placement, Pavement & Device, Product ID, Time of Day (ad account time zone), and Time of Day (Viewer’s time zone).
The Facebook ads breakdown by delivery helps you see where people are viewing your ads. For example, if you break down by age, you would see the age group that interacts with your ads more. With this, you will channel your ads to the right age group to avoid wasting your budget.
3. Facebook Advertising Breakdown By Action
This subset breakdown gives information on the actions viewers took as a result of your ad. You can break down the result by using the following actions; Conversion device, post-reaction type, destination, video view type, video sound, and carousel card. For example, if you are using a carousel, you can break down clicks by carousel card to get a sense of which card generates the most engagement.
Facebook Advertising PPC Strategies
Facebook ads are noted for their high return on investment, allowing businesses to target a specific audience and converting them into potential clients.
Facebook PPC comes from a well-known online advertisement platform payment system, Pay Per Click. With this marketing channel, you will be paying every time someone clicks on your ads. Charges can also base on ad impressions, video views, and other metrics.
Pay Per Click became synonymous with online advertising in general, but some ad platforms bill on Cost Per Click (CPC). Many platforms offer PPC advertising, but the two major players in the market space are currently Google AdWords and Facebook Advertising.
A solid Facebook PPC helps you get more people to your website and increase revenue.
Steps For a Good Facebook Advertising PPC Strategy
- Experiment with new Ad placements
- Try to combine Facebook ads and Google Ads
- Combine your Content Marketing with Facebook ads
- Come up with different strategies, test, and choose the best.
- Develop a Facebook marketing channel
- Target the fans of your competitors
- Lunch your marketing ideas and earn more likes on your Facebook page.
- Create a Facebook video ad campaign
- Advertise flash sales
- Lastly, use Facebook ads to retain clients.
You now have an idea of Facebook advertising breakdown and Facebook PPC Strategies. It is time to successfully manage your Facebook ads and increase your return on investment.
If you need the assistance of a professional to manage your Facebook ads, then you can count on the Xanda digital marketing team. Our team is here to guide you on every step. Get in touch for further information.