Do you feel that? That fluttering sensation in your heart that keeps you on the edge of your seat. Your eyes and sweaty palms are glued to the screen. You are fully transported into that virtual world. The neighbour is knocking at your door, your phone is ringing, but nothing in the real world seems to matter. “Just a few more minutes to beat my highest score”, you tell yourself for the umpteenth time.
That’s the kind of engaging power that mobile games are able to generate in users. They use a fun approach to tap into our basic instinct to play and our competitive nature to keep us engaged. If only you could harness that level of engagement onto your brand/products/services and bring that fun effect to your brand to turn one-time visitors into loyal customers that will drive more sales. Thankfully, that can be achieved through bespoke mobile game design and development.
Mobile Game Development – Taking your Marketing Game to the Next Level
Here are just some of the reasons why you should adopt mobile game development into your digital marketing strategy:
1. Great for audience building and engagement
People love games. People also spend a significant amount of time on their mobile phones, regardless of their demographics. Whether it is the middle-aged lady playing candy crush on her way to work or the young schoolboy roaming around the streets trying to catch a Pokémon. This creates a huge potential to build your audience and increase engagement.
The trick, however, is to create a bespoke mobile game that will appeal to your specific target audience. Once that is accomplished, you can use the game’s ability to tap into the reward centre of your audiences’ brain and their incessant thirst to level-up to build engagement and ensure repeat business.
2. Great for brand awareness
Mobile games provide one of the most innovative and efficient platforms to create brand awareness. Creating a game around your brand and values is a great way to interact with consumers and have them constantly think about your brand. You can create a completely new virtual world with unique colours, music and game features that depict your brand.
What’s your brand mission? Or what solutions do you offer through your products/services? Be the hero in your mobile game, and let the game’s mission represent your brand’s mission. This gives players the opportunity to familiarise themselves with your brand, creating a sense of trust, and transforming gamers into loyal customers.
3. Generate cash through app fee and in-app purchases
Whatever business you are in or the products you sell, we will assume that your ultimate goal is to make a profit. The good news is that it can be accomplished through your mobile game app. If you have a website that is optimised for mobile devices, then by now you know that a huge number of purchases are made through mobile phones. However, you probably do not know that an important number of people also use mobile apps for their purchases.
Why? Convenience and speed. Most consumers want to purchase products in a fast and convenient way. Mobile apps allow them to do just that. The checkout process is much simpler and faster since they get charged directly to the credit card already linked to their Google Play or App Store account. This is even better when it is done while having fun through a mobile game.
4. Fun and modernising effect on your brand
Mobile game development is an innovative way to add a fun effect to your brand. It does this by creating a bridge between entertainment and marketing. This fun effect encourages consumers to spend more time interacting with your brand. This significantly increases engagement, brand awareness and sales.
What’s more, mobile games provide a fun and subtle way to display your products/services. Instead of bombarding consumers with an inefficient sales pitch, you can have players discover your products in-game. For example, if you are selling energy drinks for athletes, you can display it in your mobile game, and have players appear to be energised and faster after consuming it.
Xanda Games Division – Bespoke Mobile Games Design and Development
Mobile games possess millions of active users, and they are also some of the most profitable apps. You shouldn’t be missing out on this. If you are ready to level-up your business through mobile game design and development, then look no further than Xanda’s new Xanda Games division as part of our designing company services. Our team of talented developers can transform your ideas into genre-specific mobile games with addictive gameplay and breath-taking levels that will keep gamers coming back for more. We develop bespoke iOS and Android mobile games using the Unity platform.
For more information or to discuss your game ideas, do not hesitate to get in touch!