Instagram’s latest update brings a number of new features, the most notable being ‘Reels’. For those of you that have become acquainted (or obsessed!) with TikTok during lockdown, this feature probably looks very familiar to you. This certainly isn’t the first time that Instagram has brought out an update heavily ‘inspired’ by another social media platform, but whether or not Reels will come to rival TikTok is too early to tell.

So what is Instagram Reels?

Users can create and edit 15-second video clips and share them to their stories, explore page or the new Reels tab on their profile. Clips can be recorded with their own original sound or alternatively, there is a huge library or pre-existing songs or audio clips to choose from. There are also plenty of editing effects and filters to explore. Much like TikTok, users are able to select a song and see other reels created with that sound. This is a good way to keep an eye out for trends relevant to your brand that you can get involved with!

What does this mean for your brand?

90% of consumers claim that a video will help them make a purchasing decision. If you were previously unsure on the power of video marketing then now is the time to take a leap of faith and watch your ROI grow.

With the release of Reels comes a wealth of new opportunities to reach and connect with new people who may not already follow you. A new Reels feed on the explore page acts as Instagram’s version of TikTok’s ‘For You’ page and shows users a feed of videos that the algorithm thinks they will like based on who they follow and engage with already. If you want our advice, maximise on this opportunity as soon as you can! Early adopters are receiving large amounts of exposure due to the platform being less saturated in its early days.

To start building out your Instagram Reels strategy, contact us today.