As the economy wobbles under the weight of the coronavirus outbreak, in steps an unlikely hero — website design and development. Now as much as I’d love to, I can’t sit here and claim getting a new website is going to make Covid-19 go away, but it for sure could be that ‘get out of jail free’ card you never knew you needed.
Everyone is going into isolation, and it’s a sensible move that will save lives. But the short-term impact on business activities may be severe. Businesses all over the UK are sending their workers home to work remotely, schools are closed, and consumers’ purse strings are tightening.
Amidst this uncertainty lies an opportunity to keep your business moving forward, or even growing. Your clients and prospects may not be hitting the high street today, but they are still online and you can connect with them in meaningful ways.
How Can Website Design and Development Help My Business?
If you are sat here reading this and thinking you don’t need a website, here’s just a few top-level facts that may have you rethinking:
- 70-80% of consumers do an online search before buying a product or service.
- Approximately 2 trillion searches were made last year.
- In 2020, Google has processed over 500 billion searches already.
Quarantine-Proofing your Business with Website Design and Development
With these facts in mind you may now be intrigued to find out a little more about the next steps, here are a few takeaway tips to help you get started.
1. Build a Buyer Persona
All marketing efforts should start with creating a buyer persona. As you wade into online marketing, you will find that those 1.2 trillion searches we talked about earlier, are not all going to be relevant for your business.
So, start by creating a profile of your most typical buyer. If you have an existing business, it may be this has already been done. Average out the most common traits of your most frequent buyers, taking into consideration factors such as age, family size, education level, income, etc.
2. Market Research
Using the internet and various tools that are available online, such as the Google keyword planner, find out what people are looking for with respect to your products or services. This allows you to optimize your website to attract the right traffic.
3. Create a Website
These days nearly everyone can create a basic website, especially when ‘Wix’ and ’Squarespace’ are at your fingertips. But I assume you are reading a blog from a premium digital agency because you don’t want just any website, and don’t want to settle for normality. Generally, a really powerful website uses stunning graphics and a host of conversion optimization tactics, underlined by complete security. Hence why professional website design agencies like Xanda are here to help…
4. Analyse your Social Media Business Accounts
Social media channels go hand in hand with websites for business. Social media is an essential piece of your businesses marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.. With people, comes data! The real foundation to any new website build – so knowing ‘who’ and ‘why’ each user interacts with your content is key!
To make the first steps with your digital project, get in touch with us, where one of our consultants would be delighted to walk you through the process.