What do you do whenever you need a particular product or service? Chances are you go to a search engine like Google for some information about the product and/or to purchase it. Today’s digitised world has certainly affected the way we do business. Most consumers search online before buying any products or services and that is why we cannot ignore the importance of SEO. Having an online presence is no longer just an option for businesses, it is a necessity. But it does not end there, you are not the only one selling those products and so you need to find a way to be more visible than others. This is where digital marketing and SEO come into play.
What is SEO?
So you want to provide the best products and services to consumers. For that to happen, your business needs to be more visible (have a higher ranking on search engines). Search engines also want to provide the best services to its users. It does that by scanning and crawling through different websites, and coming back with results ranked according to what it considers most relevant to users.
SEO (search engine optimisation) is the process of optimising your website (making some changes to your website content and design) so as to be more attractive to a search engine and, therefore, have a higher ranking. Let’s say you need to build a strong brand identity and also a bridge between your business and prospects. So you type “digital marketing agency in London” on Google. It will come back with a list of options based on what it considers most relevant to the keywords you typed.
Importance of SEO in Digital Marketing for Modern Businesses
1. Visibility and better rankings
Having the best products or being able to offer the best services in the world will be of no use if you can’t be found. An efficient SEO strategy will help you to be more visible and have a higher ranking on a search engine result page (SERP). This means it will be easier for prospects to find your website whenever they search for a product you offer.
2. More relevant web traffic
We can’t talk about the importance of SEO without mentioning relevant web traffic. Your visibility and ranking on SERP have a direct impact on your web traffic. This makes more sense when you consider that about 33% of clicks go to the first page. Optimising your website for particular keywords does not just mean enjoying more clicks (higher traffic), but also more conversions as you will be attracting more people searching for the specific products you sell.
3. Understanding the needs of consumers and cost-effectivity
Consumers want to do business with brands that care about their needs and not just about their money. An effective digital marketing campaign helps you to understand the needs of your prospects and provide quality/relevant content to meet those needs. This makes them trust your brand and, in the end, buy your products. This is more cost-effective compared to other traditional methods of marketing, as you are able to direct your efforts to a specific market (people already looking for your products).