If you don’t know much about social media or you’re on the fence about how it can help your business, it is time to seriously consider getting your business socially connected.
According to this LinkedIn survey, 81% of small businesses are using social media, with 91% saying that it helped raise awareness of their brand and 82% saying that it helped them to generate new leads. Can you afford to miss out on these potential consumers?
Once of the best things about social media is that you do not have to invest huge amounts of money, only your time. It is a great, cost effective way of marketing your business and raising awareness of your brand.
Learn about your customers
Social media gives you the great advantage of learning about your target market, what their interests are and what they are talking about. This provides you with fantastic insight into your own brand and how it relates to them.
Not about selling
Using social media is about being social and does not mean giving your customers the hard sell. It will not work in your favour if you only post about your brand, products and services. It’s important to demonstrate that you can interact with people, show that you are an industry expert and engage on topics relating to your business.
By listening to what your customers are talking about and then sharing relevant news, updates and articles with them you will find that you begin to build an audience. Posting content that your customers are interested in means they are more likely to share with their friends, and their friends with their friends and so on.
Watch our latest video to learn more, or to discuss how social media can help your business, get in touch with our experienced, knowledgeable team. Call us on 0208 44 44 757 or visit the Contact Us page today.